Key changes to the new Rymax Lubricants bottles and labels:
The most important changes to the Rymax bottle:
- We now have our own and exclusive mold.
- Optimized shape for better handling and transportation.
- Integration of the Rymax logo-name to emphasize on the brand identity and prevent counterfeit products.
- Addition of Rymax’ company slogan ‘Improve by Challenge’ as a motivating and inspiring theme and to differentiate from the competition.
- All the above while maintaining the distinct and recognizable shape and color that your customers are used to.
The most important changes to the Rymax label:
- Increased size of the rymax logo and more prominent placing on the label
- More focus on our dutch origin: large visual element highlighting the dutch flag
- More focus on most relevant product information like viscocity grade
- Clearer base oil indication
- Clearer fuel type indication
- Product attribute icons focussing on the marketing usp’s
- Implementation of a qr code that automaticaly leads to most recent tds
- Introduction of the product technology platform
- Icon to represent the products most important feature
- Retained quality orientation based on bronze, silver and gold
For your reference, we have provided an image below that compares the old and new labels. Please note that while our packaging undergoes these updates, the superior quality of the lubricant inside remains unchanged. You can continue to trust in the excellence of our products, as acknowledged and endorsed by numerous industry professionals.
If you have any questions regarding these updated product designs, we encourage you to reach out to your local distributor or contact Rymax Headquarters via email at info@rymax-lubricants.com. We are here to provide any assistance you may need.
